When Everyone Stayed Silent, a Concrete Company Acted: The Mooresville Salt Story
MOORESVILLE - In an era where corporate social responsibility often means carefully staged photo opportunities and tax-deductible donations, Local Concrete of Mooresville did something different. They spent $2,500 of their own money, bought salt, and drove it to people's homes. No press release. No donation bucket. No strings attached.
The story reveals something uncomfortable about disaster preparedness in small communities.
As a major winter storm approached Mooresville this week, Local Concrete of Mooresville posted on Facebook offering free salt delivery to anyone who needed it. The response was immediate. Homeowners, elderly residents, and homeless shelters reached out.
What the company discovered while making deliveries was troubling. Multiple homeless shelters reported that no one, not the city, not other businesses, not community organizations, had offered any assistance despite the dangerous forecast.
"From start to finish, this company was amazing," wrote Mabel Buritica, one of dozens of residents who received deliveries. "They explained the process clearly, answered all our questions. Excellent customer service."
But this wasn't customer service. These weren't customers. This was a business filling a gap that shouldn't exist.
Toni Hickernell found out about the program on Facebook. "I reached out and it was delivered in no time. They were so kind and gracious."
The company refused all donations. They delivered to every single person who asked. They drove the salt directly to front doors, including to shelters serving vulnerable populations who had been ignored by everyone else.
This raises serious questions about community infrastructure and disaster response. If a concrete finishing company has to spend thousands of dollars protecting residents from a forecasted storm, what are our public systems doing?
Local Concrete of Mooresville is part of Local Concrete Contractor, a growing national brand built on discipline, quality, and, apparently, actually caring about the communities they operate in.
The company's founder started the business sleeping in parking lots. Maybe that's why they noticed the homeless shelters that everyone else forgot.
This wasn't a marketing campaign. The company made no announcements. They didn't call the news. They just did it. The only reason anyone knows is because residents started posting Google reviews thanking them.
"I would personally like to thank you for the generosity and kindness you showed offering salt in time of need," wrote Robyn Mason.
As the storm hits and temperatures plummet, hundreds of Mooresville residents will walk safely because one business decided to act while others waited for someone else to do something.
The real story isn't that Local Concrete of Mooresville spent $2,500 on salt. The real story is that they had to.
Media Contact
Company Name: Local Concrete of Mooresville
Contact Person: Anthony
Email: Send Email
Country: United States
Website: https://www.localconcretecontractor.com/mooresville
Press Release Distributed by ABNewswire.com
To view the original version on ABNewswire visit: When Everyone Stayed Silent, a Concrete Company Acted: The Mooresville Salt Story
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