Wisconsin contractor urges homeowners and businesses to demand transparency, durability, and accountability

MADISON, WI / ACCESS Newswire / January 2, 2026 / GL Construction of Madison, led by founder Gabriel Lopez, is using its recent spotlight feature to raise awareness around a growing issue in the construction industry: the lack of clear communication and consistent quality standards that homeowners and property owners often face when taking on exterior construction projects.

With nearly two decades of experience in roofing, siding, framing, and gutters, Lopez is calling attention to the need for better-informed clients and more disciplined practices across the industry.

"Too many problems start before the work even begins," Lopez said. "When expectations aren't clear, everyone loses. Construction doesn't have to be confusing."

Why This Matters Now

According to the Federal Trade Commission, home improvement and construction-related complaints consistently rank among the top consumer complaint categories in the U.S., with issues ranging from poor workmanship to lack of communication and incomplete jobs.

In Wisconsin, extreme weather adds urgency. The state experiences an average of 40-50 inches of snowfall annually, along with heavy rain and wind events. The Insurance Institute for Business & Home Safety reports that roof and exterior failures are among the leading causes of costly property damage in the Midwest.

"When roofing, siding, or gutters fail, it's not just cosmetic," Lopez said. "It affects the structure, the safety, and the long-term life of the building."

Advocating for a Higher Standard

Through his work and recent feature interview, Lopez is advocating for three core principles he believes should guide every construction project: Value, Service, and Quality.

Value, he explains, is not about the lowest bid.

"Real value is work that lasts," Lopez said. "If you have to fix it again in five years, that wasn't value."

Service, in Lopez's view, starts with communication.

"Silence creates stress," he said. "Clients deserve to know what's happening, when it's happening, and why."

Quality is the result of experience, discipline, and attention to detail.

"You can't rush craftsmanship," Lopez said. "Shortcuts always show up later."

What Property Owners Can Do on Their Own

GL Construction of Madison encourages homeowners and property managers to take a more active role before starting any exterior project:

  • Ask for clear, written scopes of work that explain materials, timelines, and responsibilities

  • Request references and public reviews from multiple platforms, not just one source

  • Understand how exterior systems work together, including roofing, framing, and water drainage

  • Prioritize communication, choosing contractors who explain the process clearly and answer questions directly

"An informed client is a protected client," Lopez said. "You don't need to be an expert. You just need to ask the right questions."

A Long-Term View of Construction

Founded in 2006 in Madison, Wisconsin, GL Construction of Madison began with commercial construction before expanding into residential and new-build projects. That background shaped the company's structured approach and emphasis on accountability.

"Commercial work teaches you discipline," Lopez said. "Residential work teaches you trust. We treat both with the same respect."

As the construction industry continues to face labor shortages and rising complexity, Lopez believes leadership starts with consistency, not marketing claims.

"Construction doesn't need hype," he said. "It needs people willing to do the work right, every time."

GL Construction of Madison encourages property owners across Wisconsin to educate themselves, ask better questions, and hold contractors to higher standards. By demanding clarity, quality, and accountability, clients can help raise the bar across the entire industry.

"Better buildings start with better decisions," Lopez said. "That's something everyone can take part in."

To read the full interview, visit the website here.

About GL Construction of Madison

GL Construction of Madison is a Wisconsin-based construction company founded in 2006 by Gabriel Lopez. The company provides roofing, siding, framing, and gutter services for residential, commercial, and new-build projects. Known for its clear communication and disciplined approach, GL Construction of Madison emphasizes value, service, and quality on every project. The company draws on its commercial construction background to deliver durable exterior systems and a consistent, straightforward experience for property owners across Wisconsin.

SOURCE: GL Construction of Madison



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