Rise in new applications of alternative sweeteners in the food industry and increase in demand for low-calorie sweeteners drive the growth of the global market.

WILMINGTON, DE, UNITED STATES, November 19, 2025 /EINPresswire.com/ -- The global alternative sweeteners industry was generated $4.1 billion in 2020, and is projected to reach $6.6 billion by 2031, witnessing a CAGR of 4.5% from 2022 to 2031.

Rise in new applications of alternative sweeteners in the food industry and increase in demand for low-calorie sweeteners drive the growth of the global alternative sweeteners market. However, drop in soft drink consumption in North America and Europe restrains the market to some extent. On the other hand, surge in obese population, particularly in developing nations, presents new opportunities in the upcoming years. The report provides a detailed analysis of changing market dynamics, top segments, value chain, key investment pockets, regional scenario, and competitive landscape.

The rising health concerns associated with weight related problems, growing demand for low calorie sweeteners, and increase in awareness of sugar substitutes are factors supporting the growth of the market.

Alternative sweetener is widely used as an alternative to sugar to enhance and sweeten various food & beverages. Moreover, these are several times sweeter than regular sugar, and hence are required in lower concentration for sweetening the products. These are used as replacements to sucrose (sugar) due to their overall sweeter taste and low calorie content. Furthermore, as these sweeteners do not induce dental caries, they are widely used in foods. Furthermore, diabetics can eat these foods, as they keep blood sugar levels from rising and are low in calories. Obesity, diabetes, high blood pressure, and cardiac illnesses are all caused by excessive consumption of sugar-based items. Individuals' calorie intake is expected to be reduced if they use alternative sweeteners. As a result of their zero-calorie content, alternative sweeteners are thought to be an effective way to address the rising incidence of obesity and overweight in humans. Ace-K, a high-intensity sweetener, is one of the low-calorie sweeteners that the European Food Safety Authority (EFSA) and the Food and Drug Administration (FDA) is approved for use as a food additive. Furthermore, rise in number of diabetic patients and increase in consumer awareness increase the use of these sweeteners. However, food businesses' hasty adoption of alternative sweeteners to meet public demand has resulted in a slew of illnesses among consumers, including headaches, dizziness, rashes, bloating, nausea, diarrhea, and digestive issues. Furthermore, there is more doubt about the quick accumulation of negative effects over time, which could result in serious long-term disorders if consumed regularly. As a result, the aforementioned reasons are projected to discourage consumers from using alternative sweeteners.

The global alternative sweeteners market has witnessed significant growth, owing to ongoing developments and new applications in the food industry, including dairy products and baked goods. In addition, concerns about health and nutrition among the population drive the growth of the alternative sweeteners market. Moreover, stevia extract, a sweetener derived from the leaves of stevia shrub, is widely used by consumers apart from the monk fruit extract. Furthermore, surge in the number of health-conscious consumers especially in developing economies and increase in incidence of diabetes and obesity lead to changes in dietary habits of the consumers. Thus, alternative sweeteners have replaced sugar as a food additive to prevent these conditions. However, decline in soft drink consumption in North America and Europe is expected to hamper the growth of the global alternative sweeteners market.

The beverage segment accounted for more than 36.8% of the global alternative sweeteners market share in 2020. Furthermore, the demand for beverage industry is dependent on the consumption of alternative sweeteners through diet carbonated soft drinks and low calorie food. Moreover, recent government initiatives in countries such as the UK, which has imposed sugar tax on sugar-based soft drinks drive the market growth. Furthermore, the use of cyclamate sweetener has increased in diet beverages and food, especially in developing regions, such as Asia-Pacific and Africa, owing to increase in health awareness among the population. Moreover, sweeteners are regulated by the Food and Drug Administration (FDA) for use as a food additive, and are commercially used after receiving an approval from the Generally Recognized as Safe (GRAS), especially in Europe and North America.

The global alternative sweeteners industry is fiercely competitive, with companies investing much in marketing and product promotion. To penetrate the alternative sweeteners market, capture huge market shares, and build brand awareness; the key market players are utilizing new and innovative marketing and promotion strategies to promote their products globally.

The global alternative sweeteners market is segmented into product type, application, and region. On the basis of product type, it is classified into high fructose syrup, high-intensity sweetener, and low-intensity sweetener. Depending on application, it is categorized into food, beverage, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Based on region, Asia-Pacific contributed to the highest share in terms of revenue in 2020, holding nearly half of the total market share, and is estimated to continue its dominant share by 2031. Moreover, the same region is projected to manifest the fastest CAGR of 5.1% during the forecast period. Other regions discussed in the report include North America, Europe, and LAMEA.

Leading players of the global alternative sweeteners market size analyzed in the research include Ajinomoto Co., Inc., Archer-Daniels-Midland-Company, Cargill Incorporated, DuPont Nutrition & Health, GLG Life Tech Corporation, Ingredion Incorporated, Naturex S.A., Tate & Lyle Plc., PureCircle Limited, and Associated British Foods Plc.

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David Correa
Allied Market Research
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