Press Release
Bella Pools by Design Introduces a New Era in Luxury Pool Design
Today marks a pivotal moment for North Carolina’s elite custom pool builder, as Bella Pools by Design embarks on a bold new journey, transitioning to an independent company after being under the Blue Haven Raleigh name.
Thursday, November 13th 2025, 9:15 AM EST
Morrisville, NC - Today marks a pivotal moment for North Carolina’s elite custom pool builder, as Bella Pools by Design embarks on a bold new journey, transitioning to an independent company after being under the Blue Haven Raleigh name. While the name and identity have evolved, the company’s unwavering commitment to exceptional customer service, innovative pool designs, and meticulous craftsmanship remains steadfast.

This exciting new chapter reflects Bella Pools by Design’s dedication to pushing the boundaries of custom pool artistry while continuing to honor the trusted relationships built over years of exceptional service.
A New Identity Focused on Timeless Excellence
Bella Pools by Design emerges as a distinct brand committed to redefining outdoor luxury with a focus on custom-built pools and outdoor living areas. The decision to rebrand into Bella Pools by Design while still working collaboratively with Blue Haven comes from a desire to better represent the company’s commitment to creativity and quality.
“New Name - Same Great People” is not just a slogan - it signifies that while Bella Pools’ identity is changing, the company’s values and dedication to clients remain steadfast. By adopting the name Bella Pools by Design, the company highlights its high-end approach to designing pools that are not only visually stunning but also technologically advanced and functional.
Custom, High-End Pool Designs for NC Homeowners
At Bella Pools by Design, every project begins with a vision and is brought to life through a unique, in-house design process. Customers interact directly with experienced pool builders and designers from the very first consultation, ensuring that every detail is tailored to their individual tastes and lifestyle.
From luxurious custom pools and spas to intricate water features like waterfalls, fountains, LED lighting, and more, each design crafted by the newly named Bella Pools by Design is a work of art.
Prioritizing Customer Experience
Bella Pools by Design prides itself on an exceptional customer journey that begins with prompt, personalized service. Within 24 hours of contact, potential clients are invited to schedule a consultation - typically within two weeks - to discuss their vision and needs.
This process includes:
- In-Home Consultations: Understanding the client’s space and lifestyle.
- Initial and Final Design Meetings: Held in-office to refine ideas and finalize plans.
- Timely Delivery: With the design process taking approximately one month from start to finish, customers can quickly move from concept to a completed project.
This hands-on, detailed approach ensures that every client receives a custom pool solution that exceeds their expectations.
Experience the Bella Pools Difference by Booking a Consultation
Homeowners looking to transform their backyards into a luxury oasis are invited to schedule a complimentary consultation with the experts at Bella Pools by Design by calling (919) 465-1965 or filling out their online contact form to get in touch with their design team.
Serving residents throughout Raleigh, Wake Forest, Cary, Chapel Hill, and the surrounding areas, Bella Pools by Design is excited to celebrate this exciting news of their rebrand with the local communities they continue to serve.
About Bella Pools by Design
Bella Pools by Design is Central North Carolina’s foremost custom pool builder, specializing in high-end pools, spas, water features, and outdoor living spaces. With a passion for design and a commitment to quality, they deliver tailor-made solutions that blend beauty, functionality, and advanced technology. Their comprehensive service model - from consultation and design through to installation and maintenance - ensures that every project is completed with precision and care. Financing options are available to help make each customer’s dream pool a reality.
Media Contact

Name
Bella Pools by Design
Contact name
John Delaforce
Contact phone
(919) 465-1965
Contact address
400 Dominion Dr. #106
City
Morrisville
State
NC
Zip
27560
Country
United States
Url
http://bellapoolsbydesign.com/
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