SOURCE Anthropologie

The 40-piece collection features a wide-range of styles and marks the debut of Pronovias at Anthropologie Weddings.

PHILADELPHIA, Oct. 20, 2025 /PRNewswire/ -- Anthropologie Weddings, the thoughtfully curated bridal collection from global lifestyle retailer Anthropologie, announced the launch of their Fall 2025 Gown Collection. A 40-piece assortment with over half the styles exclusive to the brand, the new lineup focuses on exceptional design and romantic details.

The collection debuts in two phases: on October 20, Anthropologie Weddings launches an exclusive Pronovias assortment with eight gowns, six of which will be available in stores nationwide. A week later, on October 27, the full assortment arrives, featuring 32 additional styles from returning favorites Watters, Jenny Yoo, Rish, and Besa.

"As our customers' definition of bridal continues to evolve and expand, so does our offering," said Holly Thrasher, Chief Merchandising Officer, Anthropologie Women's and Weddings. "We've seen incredible momentum across the category, from growing demand for white dresses and loungewear to millions of product views and bridal items favorited. With the Fall 2025 launch, we're excited to introduce Pronovias to our customers, alongside a standout lineup of returning designers."

The Fall 2025 collection spans a range of bridal styles, from romantic lace and structured corsetry to modern, tailored silhouettes and soft, ethereal draping. Glamorous designs with bold proportions and subtle shine round out the assortment. With many of the gowns available in extended sizing, the collection reinforces Anthropologie Weddings' commitment to inclusive design and fit.

Anthropologie Weddings continues to see strong momentum, with a 26% increase in wedding-related searches, nearly 2 million wedding items hearted, and 76 million product views, an 11% increase over the previous year. In response to this growth, the brand is opening four new Weddings shops this year within existing Anthropologie stores. As demand continues to rise for bridal fashion beyond the gown, Anthropologie is expanding into white dresses, loungewear, intimates, swimwear, and accessories, outfitting brides for every moment of the journey.

The Fall 2025 Anthropologie Weddings Gown Collection will be available online and in Anthropologie Weddings shops nationwide beginning today with the full assortment available by October 27. Brides are invited to book an appointment with a stylist to explore the collection, discover their perfect gown, and experience the magic of Anthropologie Weddings firsthand.

About Anthropologie
Anthropologie is a modern, design-led lifestyle brand spanning fashion, home, weddings, garden, and gifting, where joyful self-expression meets inspired living. We create immersive shopping experiences that spark a sense of discovery and inspire customers to feel confident, curious, and connected, both online and in-store. Our curated collections blend own-brand exclusives with best-in-market partners, offering timeless quality and trend-forward design that reflect how our customer lives, hosts, travels, and dresses today. As we've evolved, Anthropologie has become a destination for her full lifestyle, from wardrobe to home to wellness, while continuing to bring imagination, narrative-driven storytelling, and memorable experiences to every touchpoint, from TikTok styling tips to in-store moments. With a global footprint of more than 220 stores, Anthropologie is rooted in inclusiveness, creativity, and community, always meeting our customer where she is and inspiring her to explore, experience, and celebrate her life in new ways.

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