SOURCE Casio America, Inc.

DOVER, N.J., July 10, 2025 /PRNewswire/ -- Today, Casio America, Inc. proudly unveils the second chapter in its ongoing collaboration with HIDDEN NY: the G-SHOCK DW5600HDN257.

Building on the success of their first release, G-SHOCK and HIDDEN NY-two powerhouses at the intersection of streetwear and design-reunite to introduce a bold, limited-edition timepiece that fuses iconic style with signature durability.

This latest drop reimagines the classic DW5600 silhouette through HIDDEN NY's distinctive lens, pairing the brand's signature green-and-white palette with G-SHOCK's renowned toughness. A nod to HIDDEN NY's ethos of reflecting the Past, Present, and Future, the watch incorporates the phrase "IN THE BLINK OF AN EYE", a poetic reminder of time's fleeting nature.

Design details include a translucent, green-accented resin bezel, crisp matte white bands stamped with HIDDEN NY's classic logo, and rarely seen black bull bars, offering added protection. When illuminated, the LED backlight reveals HIDDEN NY's signature ? logo on the watch face. The thoughtful packaging echoes the minimalism of the timepiece, featuring a sleek white box with a break-to-open seal and a custom tin and case back etched with the "IN THE BLINK OF AN EYE" motif-a powerful message that underscores the urgency of living in the now.

This collaboration is a continuation of G-SHOCK's broader commitment to being at the forefront of culture, innovation, and design. By teaming up with influential voices like HIDDEN NY, G-SHOCK reinforces its legacy not only as a maker of ultra-durable timepieces but also as a brand deeply embedded in the creative and cultural pulse of the times.

The new timepiece comes equipped with the following features:

  • Shock Resistance
  • 200 Meter Water Resistance
  • Countdown timer
  • Stopwatch
  • Multi-function Alarm
  • LED Backlight
  • 12/24 Hour Time Formats

The DW5600HDN257 model will retail for $175 and will be available for purchase on Friday, July 11th at www.hiddenppf.com for a limited time. Beginning on July 24th, the timepiece will be available for purchase on gshock.com and the G-SHOCK Soho store. For more information about the G-SHOCK brand, visit g-shock.casio.com/us.

About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." www.gshock.casio.com/us/

About Hidden NY

Hidden is a global online collective and lifestyle brand, driven by a digital archive account. A first of its kind, the @hidden.ny platform curates imagery from art, technology, design, and culture, presenting a glimpse into the past, present, and future.

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Sue VanderSchans / Cecilia Lederer
CASIO AMERICA, INC.
(973) 361-5400
[email protected]
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