SOURCE Dixxon Flannel Co.

Brand Rooted in Rock Music Celebrates Heavy Metal Legends and Supports Charitable Causes

TEMPE, Ariz., July 1, 2025 /PRNewswire/ -- Dixxon Flannel Co. is thrilled to announce its sponsorship of Black Sabbath's highly anticipated "Back to the Beginning" festival, taking place on July 5 at Villa Park in Birmingham, England, the iconic home of Aston Villa.

As a proud supporter of this monumental event, the apparel brand has provided exclusive backstage limited-edition product and made a sizeable donation to the festival, which is dedicated to raising funds for charity while celebrating the incredible legacy of one of the greatest bands in heavy metal history. Dixxon will also contribute custom items for the event's charity auction, further supporting the cause. These unique offerings reflect Dixxon's commitment to craftsmanship and passion for the music and communities it serves.

"Dixxon is honored to be a part of this badass event," said Chief Operating Officer Chris Vallely. "Black Sabbath has been a cornerstone of the heavy metal genre and our brand's culture, and we are excited to contribute to a festival that celebrates their unmatched legacy while giving back to the community through charitable efforts."

This historic event marks the first time in 20 years that the original Black Sabbath lineup-Ozzy Osbourne, Tony Iommi, Geezer Butler, and Bill Ward-will take the stage together for a final, unforgettable performance. The festival will also feature a stellar lineup of music legends, including Metallica, Slayer, Pantera, Gojira, Halestorm, Alice In Chains, Lamb Of God, Anthrax, and Mastodon. Adding to the excitement are performances by an all-star supergroup with artists such as Billy Corgan, Duff McKagan, Slash, and Tom Morello, among many others.

Formed in Birmingham in 1968, Black Sabbath revolutionized the music world, selling over 75 million albums worldwide and setting the foundation for heavy metal as we know it today. "Back to the Beginning" promises to be not only a tribute to their unparalleled career but also a beacon of generosity, with 100% of proceeds going to charity.

Dixxon Flannel Co. invites fans of music and metal to support the beneficiaries of the event by participating in the main online auction and Dixxon backstage online auction.

Contact: Kwyn Lowe
Phone: 406.314.5120
Email: [email protected]

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