SOURCE Limelight Hotels

Limelight Charleston to Feature Hotel and Residences in Historic Downtown, Marking the Brand's First East Coast Property and Seventh Location Overall

CHARLESTON, S.C., July 1, 2025 /PRNewswire/ -- Aspen One, parent company of world-class brands including Aspen Snowmass, The Little Nell, Limelight Hotels, and Aspen Collection, is excited to announce the latest addition to its rapidly-growing Limelight Hotels brand. This new venture, set to open in 2028, will feature both a hotel and branded residential project located in Charleston, South Carolina. This marks the Limelight brand's first property on the East Coast, and it will be located at 306 King Street and 86 Society Street in the core of Charleston's historic district, near the College of Charleston. Limelight Charleston will be another remarkable hotel within the Limelight portfolio, which includes locations in the most desirable places across the country, within premium, high-barrier-to-entry, leisure markets.

Aspen One to open Limelight Charleston in 2028, the brand's first East Coast property

The 50-room Limelight Charleston will include the brand's quintessential "living room" – a gathering place and community destination featuring dynamic programming for locals and guests alike – and its celebrated, design-forward approach to development. The mixed-use project will feature a restaurant, bar, rooftop pool and dining, meeting spaces, 16 private residences, and a parking garage.

This new property is being developed in partnership with Category Company. Limelight's expansion to Charleston will mark the brand's seventh location. The modern hotel and residences will join others within the Limelight portfolio in Aspen, Snowmass, Denver, and Ketchum, with two more hotels slated to open this year: Limelight Boulder (opening late summer in Boulder, Colo.); and Limelight Mammoth (opening this winter in Mammoth, Calif.). While the company has taken a measured approach to growth, focusing exclusively on top markets, the brand has grown from three open locations as of early 2023, to seven open or in-development locations. Each property is known for being in the best location within their respective markets.

"Expanding the Limelight brand to Charleston is a milestone moment for us, and the Limelight brand brings a differentiated experience to this historic, ever-growing, and dynamic community," said Jeff Toscano, CEO of Aspen Hospitality.  "The continued growth of Limelight Hotels in a thoughtful, intentional way brings authentic connections to the country's most interesting and exciting destinations. Embarking on this development in such a great location within Charleston is a moment worth celebrating, especially as we continue to build a portfolio that pairs beautiful design with a sense of adventure." 

"Aspen Hospitality and Category complement each other perfectly," said Daniel Pourbaba, Founder & Chief Executive of Category Company. "Our partnership represents a shared desire to create a first-class property in Charleston-one that honors the city's character and storied architecture, and that can become a genuine part of the community's fabric for generations to come."

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ABOUT LIMELIGHT HOTELS
Limelight Hotels by Aspen One provide authentic and contemporary connections to their communities and the adventures that surround them. Set in the heart of elevated and unique locations, each Limelight hotel is carefully designed with distinctive design and purposeful functionality, created to evoke a sense of place and a point of view. 

Current locations include those across Colorado in Aspen, Snowmass, Denver, and Boulder (coming late summer 2025); Ketchum, Idaho; and Mammoth, California (coming by the end of 2025).

For more information, visit www.limelighthotels.com or follow @limelighthotel on X, Instagram or Facebook. 

ABOUT ASPEN ONE
Aspen One renews the mind, body, and spirit with a portfolio that redefines luxury, adventure, and leisure. With world-class and innovative brands and businesses, including Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures, Aspen One propels the expansion of the Aspen ethos globally. 

Whether it's Aspen Skiing Company providing unforgettable experiences at the confluence of nature, culture, and recreation across its four legendary mountains-Aspen Mountain, Snowmass, Aspen Highlands, and Buttermilk; or Aspen Hospitality elevating guest experiences in unforgettable ways by developing, owning, and operating a growing set of luxury and upper-scale hotels, private clubs, and branded residential properties in prime locations under The Nell and Limelight brands; Aspen One is deeply committed to providing unparalleled service, creative programming, community engagement, and unique opportunities for exploration. The company's commitment to innovation is central to its evolution, including Aspen Ventures' amplification of the Aspen brand globally through new business lines that embody its values and heritage such as Aspen Collection. 

For more than 75 years, the Aspen brand and community has pointed its compass toward new paths, people, and possibilities-and today, as Aspen One, the future is limitless. The company is a leader in sustainability and advocacy, with a legacy of modeling leading-edge solutions and changing policy locally and globally. As a collection of brands driven by tightly held core values, Aspen One aims to inspire a better world. For more information, visit www.aspen.com. 

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