SOURCE SAISEI

The Pursuit of Better. Elevated Essentials Through Innovation, Design, Movement.

NEW YORK, July 1, 2025 /PRNewswire/ -- Saisei, the new global brand built on refined design, freedom of movement, and intentional minimalism, officially launches with the Foundation Collection: a focused release of elevated essentials rooted in function, fluidity, and timeless silhouettes. Available exclusively at wearesaisei.com.

The centerpiece of the launch is Body Language, a curated edit of seamless intimates, performance layers, and refined lifestyle essentials. Designed from the core of Saisei's DNA this collection expresses freedom through comfort, unseen innovation, and intention.

Saisei's advanced seamless design approach prioritizes body harmony. Free from traditional construction lines, each piece moves with the body-creating a continuous connection between purpose and motion. The beauty lies in the unseen: construction that heightens comfort, functionality, and intuitively aligned with her every move.

Crafted in proprietary materials developed by the in-house Saisei Lab, the collection delivers breathable support, elevated fits, and a signature feel that's both lightweight and technically advanced. Every silhouette is body-led and shaped by the rhythm of daily life.

"This collection introduces who we are-through pieces that align with her movement, her presence, and her sense of self," said Ira Laufer, CEO of Saisei. "We're creating through the language of design-allowing her to feel strong, fluid, and fully expressed."

Guided by conscious simplicity, material innovation, and timeless quality, Saisei brings a new perspective to modern essentials. These are base layers that hold meaning, designed to elevate her experience through thoughtful form and motion.

"Saisei is about creating connection-between fabric and body, between motion and meaning," added Laufer. "We design for how she lives now-pieces that are elevated, elemental, and emotionally resonant."

The Foundation Collection is now available exclusively at www.wearesaisei.com.

For press inquiries, interviews, or sample requests:
Email: [email protected]
Website: wearesaisei.com

About Saisei

Saisei is a global lifestyle brand focused on timeless design, material innovation, and advanced construction techniques. Rooted in body-led silhouettes and elevated simplicity, Saisei creates foundational essentials, performance wear and seasonal collections that move with you- shaped by the rhythm of daily life. Available exclusively at wearesaisei.com.

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